Summary
Together with the german architect Th. Beucker/BHLM, the architects Storme Storkebaum -Van Ranst realised a new building for the multinational enterprise Procter & Garnble, in grouping its Benelux Headquarters and European Technical Centre.
The architectural design distinguishes a soft core of glass in which the social service centre is housed, which is enveloped by two stone clad office wings. An entrance is situated in each office wing where an impressive atrium informs the visitor immediately about the interior : light, space and functionality received an outline with a creative originality also providing the offices with a personal touch of prestige.
As communication is essential to a company as Procter & Gamble, special attention was given to the organisation of internal traffic and conference facilitities. The high expectations and performance standards of P&G ment a special challenge for the architects who created a synthesis of technology, climate control, organisation and aesthetics. The project was executed in time, also due to the excellent cooperation of the client.