New build Latin American Innovation Center for Procter & Gamble in Louveira (Brazil)


Eight high-tech laboratories, three design studios and an apartment for researching consumer products in context are all housed in the former administration building of P&G’s expansive production facilities in Louveira Brazil, about 70km inland from São Paolo. The new center brings together 150 scientists from twenty specialties and ten different nationalities, creating a buzzing hive of ideas across a diverse range of products and applications. SVR is proud to have worked closely with the research community, local designers and suppliers to shape this exciting workplace.
Project details
  • Client: Procter & Gamble
  • Completion date: june 2019
  • Location: Louveira Brazil
  • Status: completed
  • Floor area: 3.000 m² 
  • Type: Research/Utility
  • Images: P&G 

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